More About Jolanda

My business journey started when I was born. Doesn’t that sound great? I bet that you now think I’m a born entrepreneur or something cool, but that’s not it. I was born as a baker’s daughter, coming from a line of bakers, millers, farmers, etc. Doing business runs through my veins. Working hard, earning a good income, and not giving up when things are difficult are imprinted in my DNA.

In 1997 I started my first side-business reading tarot cards “for people who wanted it.” That was my niche. It wasn’t hard at all to start a spiritual business back then. I didn’t have to know anything about marketing or sales; all clients came through organic search, and they all raved about my readings. Their testimonials effortlessly sold new readings. There were no social media, only my website, and I was successful with it. I wrote a book on reading tarot cards and received quite a bit of recognition through my readings.

In 2001 I was struck with a significant burnout in my first management job. It took years to recover from it, but it also taught me the valuable lesson, that there were two sides in me: a part that listened to the family culture (“Work hard, get the promotion, earn money, be someone”) and a very intuitive part that valued freedom of choice and only wanted to write and empower people through her gifts. It took me fifteen years of career and business misery to grow into the second person.

I had a weight loss coaching business during those fifteen years, but I couldn’t make it work. I spent a lot of money on marketing, had grateful clients, but it wasn’t enough to pay the bills.  Luckily I got the opportunity to go back to my old profession as a freelance quality assurance business consultant. After a couple of years of having two businesses, I liquidated the weight-loss business.

That is when I found a course on reading the Akashic Records (read my blog about it). Going through that one and the follow-up courses, I understood why my weight-loss business never profited. The way I was approaching it was not aligned. Still, I look back on it as an expensive but valuable learning experience, and my love for the reasons why people find it hard to lose weight is not lost. The experience has made me a better business coach than I could ever dream of. I understand where you are. I’ve been there.

On a soul level, my gift is communication. It helps me explain how things work on the spiritual plane and how you can implement all this. Another characteristic I recognized when I read my record is that people with this gift are good advisers (it explains why I’ve been a consultant all my life). I am a natural channel which means that I open up when necessary and let information flow. I could have been a good teacher, but my ambition is not to teach soul-based personal development in an (online) classroom. I teach through writing, and I have sometimes wondered why I need to do this in English, which is not my mother tongue, is beyond me. I only followed my gut feeling on writing. I write books on how to understand yourself better with the help of specific tools like tarot cards or your intuitive gifts.

I also have a second gift which is freedom of choice is. It makes me independent and powerful and very intuitive, and with a love of change. How excellent I can combine all these characteristics in my coaching and reading.