Marketing for the introverted entrepreneur

introverted entrepreneur

As an introverted entrepreneur, I started my first business; way back in 1997, you only had to create an HTML website to market your business. Marketing was a far cry from what it is these days. It was easy to get clients. It was so easy that I became pretty overworked from having a business on the side of my regular job. I worked sixty to seventy hours a week. Although I was having a ball, it was too much of a good thing

It was before Google messed up our lives and our businesses. Looking back, doing business seemed so easy. If my waiting list for readings became too big, I’d do this energetic exercise to close the door of my business, and new requests would stop coming in. If I had worked off my waiting list, I’d look up and say: “I’m ready for new clients again,” and within a day I’d have new requests.

Please don’t ask me how it worked, but it was magic.

introverted entrepreneur

These days, things are different. Over the years, I developed the idea that you need to be on social media to market your business. But the thing is: I don’t really like social media. I only like social media when I’m going through a more extroverted phase in my life. Now is not that time.

So, when Eli Trier explained about connecting one to one, I felt profound relief. Of course, I’m free to decide how I market my business, but I thought you could only build your business through intricate funnels, icky ads, and slick emails. I mean, isn’t that what you see everywhere? My resistance to that way of marketing my business is high because I often notice that I’m just not capable of doing that. I don’t want to talk to people through a funnel. I want to look them in the eyes and see how they’re doing.

Of course, I have the odd funnel hanging around because automation also serves its goal when you are an introverted entrepreneur. But they are super simple, and they help me talk to people when I’m off duty.

I also don’t want to manipulate through marketing because it results in a client who has different expectations than I am willing to deliver. It results in misaligned clients, and who needs those?

As I learned from my Akashic Records, I know I need to make sure that what I communicate is authentic. If I use other people’s methods, words, or even templates, I will notice that it blocks all interaction with my prospects with lightning speed. I’ve tried all systems and templates because I didn’t know how to market my business through social media.

I also learned and deeply understood that reading is how miserable I become when communication falls on deaf ears. When people do not respond to my messages, it affects me deeply. That’s why I love to hear people’s thoughts when they read my blogs.

When you don’t align with your Divine Soul Blueprint, it will often result in crickets and tumbleweed. In the best case, you will have to work very hard to see results coming.

I now understand why they always say that you need to do marketing YOUR WAY. But when you don’t know how to do it your way, it can become quite a struggle. On the other side, I also saw the change from being high in demand to struggling to get my calendar filled to quitting my business at some point.

Besides that, being an introverted entrepreneur, it can be energetically impossible to be on social media, so now and then. It’s too much of a good thing. What you then need is to shut the internet off and do something grounding. Before I understood that I am an introvert, it made me doubt my ability to do business.

What works for me is to have meaningful conversations and write emails like these. By sharing my experiences, pain, and struggles, I want you to know that you’re not alone in your business endeavors. I do this because I know I’m not alone in my experiences. I know there are many struggling introverted entrepreneurs.

To all of them: all we need is to find each other and connect. It’s as simple as that. We can send a message to let that other person know that you appreciate what they do.

The best way to do marketing for introverted entrepreneurs is to do it one step at a time, in a simple way, in the here and now. Stop trying to think big if it doesn’t bring joy. Focus on what you need in your business. That’s what it is all about.

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